Wednesday, December 15, 2010

There's a Martha App for That

I think anyone who writes a blog has a deep admiration for Martha Stewart and the empire she has built.  I remember buying the very first issue of her magazine with my mother so when I was asked if I wanted to attend the Martha Stewart Show today, I was beyond thrilled.  My friend Jessica Gold, who is also a Martha Stewart lover, braved the frigid cold to join me.  We had a great time and it was amazing to see how much work goes into filming a daily television show.  It definitely takes a village! Part of the show was dedicated to announcing the new Martha Stewart Living Magazine for iPad.  I don't own an iPad right now but after seeing the special online issue, I think I might have to buy one!  The peony on the cover of the first issue actually blooms and was shot over a ten hour period at Martha's house.

The screen for the Celebration story shows the model blowing bubbles in three different photos.  I really like how there is movement and motion while reading the issue on the iPad unlike a regular magazine.

The first issue is a special edition but soon every issue of Martha Stewart will be available on the ipad.

The recipes in the cooking features scroll on one screen so you don't have to touch the screen with greasy fingers while making dinner.

The show today featured the decorating feature from the iPad app.  Martha Stewart decorating editors Kevin Sharkey and Rebecca Robertson participated in a design-off.  I thought they had actually decorated two rooms in an apartment building but they fooled me because they were actually created in the studio. 

You can check out all the details at the ipad app or if you don't have an ipad, you can view the entire story of both spaces online here.  You can also vote for which space you like best and watch a video of the behind the scenes process of creating the spaces.  Rebecca Robertson, above, created a "Eclectic Modernist" room which happens to be my favorite. 

The color scheme for the Eclectic Modernist room is apricot, yellow and white. The yellow rug is Madeline Weinrib. I really want those French chairs!

The artwork is actually a tapestry based on a Picasso painting.

The bookmark is actually Greek Key trim from Samuel & Sons which I own. I'm going to have to create one for myself!

Radiator grills were used to cover the glass doors on shelving units from Ikea.

We were lucky to get to see how Rebecca created the fabric covered cookie sheet/tray during the show taping.

I love the contrast of the pale blue ceiling and the yellow walls!

Kevin Sharkey's room was an homage to Parish-Hadley were he worked early in his design career.  He's calling it "Updated Traditional" and is much different from his minimal new apartment.

The walls are a gingham grasscloth and the ceiling is papered in the same Schumacer print as the screen.

Kevin thought tall bookcases would overwhelm the rom so he opted for shorter shelves.

The wicker chairs are a nod to Sister Parish who used outdoor furniture inside.
Kevein added lots of decorative trims to his pillows to spice them up.
Don't forget to vote for your favorite room online or the Martha Stewart Living Magazine for ipad!


Red Door Home said...

I don't have an IPad yet either but the more things like this I see the more I think I should!

quintessence said...

I love both rooms - the clever Ikea storage units and blue ceiling in the first are fabulous and just adore the gingham walls in Sharkey's space. What a fun outing!!

Meg Galligan said...

Love the fabric covered cookie sheet! Brilliant..

The Matters of Style Girls said...

Love both rooms, wow!

The Wizzle said...

Ok, my husband has an iPad and I may or may not have mocked him in the past for having a laptop, two desktops, smart phone, AND an iPad...

...but I just told him I want one so I can have the fancy new Martha Stewart app. The photos move? Like in Harry Potter?! Sign me up.

Teresa at Splendid Sass said...

I am giving myself an ipad for Christmas. I love my Macbook Pro so I can' wait to get the ipad.
Thank you for sharing this information about the queen of home.

Tiffany from HOLIDAY said...

Is it indeed fabric that she covered the cookie sheets with? Would love to know how she did that - great idea!

Maia McDonald said...

Great post, I'm a huge fan of Martha as well, When I was in high school I think I was the only 15 year old I knew who had a subscription to her magazine. I loved receiving it in the mail and just poring over the beautiful pictures.

Concrete Jungle said...

She inspires all of us of the same vintage,I have the ipad but now to get the app way out here in Thailand!

I Dream Of said...

I've been holding out for the next generation of ipads -- but Martha may have pushed me over. Is there nothing she can't do?

Tabitha said...

I just wish I could find the magazine here in the UK, it's so difficult to source. Thanks for posting!

Luciane From said...

Oh, this is so interesting! I'm so happy you fun, and I can feel you came back very inspired, because this post rock! hehehe :-)

Have a great day!


Luciane at

Ali Rockwell said...

These rooms are soooo beautiful... They make me jealous of how bright and warm and cozy they look.

phoenix said...

The details of the Eclectic Modernist room is blowing my mind! The pattern of the wainscoting and the detail in the ceiling...AMAZING!

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